UX/UI Design Project
Academy Xi course project.
Applications used: Google Forms, Miro and Figma
The Problem Statement
"I am a parent/guardian who feels confused about finding a good campsite for young families and wants to find reliable information for new locations but faces the challenge of searching across different sources online with varying degrees of insights on campsites overwhelming."
Survey Response: Technology
Of the 26 Survey respondands:
83% used a digital platform to research campsite.
Mostly used Facebook, Google, National Parks NSW and Wikicamps
Interviews
Interview #2
Father
Married
One daughter aged 3
Regular camper with plans to increase
Short to several days camping
Goes camping at private and national parks campgrounds
Suggestions of basic mud maps would be useful. Doesn’t have to be too detailed but just a enough to get a basic idea of the grounds
Not big on technology and doesn’t use apps very often
Interview #1
Father
Single
Two boys aged 8 and 9
Occasional camper
Short stay camping
Goes camping at privatised commercial campgrounds
Likes the idea of accomodating of access for disabled people
Playgrounds and activities for children
Usually goes to campsites based on word of mouth
Affinity Map
Empathy Map
Personas
Competitor Analysis: Aircamp
Customer Journey: User Story Map
As my project is targetted toward families and kids, I thought to take inspiration/quotes from the book, "We're going on a bear hunt" to create a User Story Map. The book is about a family going on an adventure and the steps they take towards it, so I thought it would be appropriate to create this map in a similar fashion by retelling the User Journey in a simple, memorable way. Easy for both kids and parents to understand and relate with.
Story Board
Who
Jonathan is married with two kids and is looking for places to go camping with his family.
When
Likes to go camping as often as possible but mainly during the school holidays.
Observations/Facts
While searching for places he finds it hard to assess how the campsites are like as details are quite limited particularly with showers, amenities and camping spots.
What
The places he is looking for are mainly at national parks, close to the beach with decent amenities and ideally warm showers.
How
He uses facebook groups, national park websites and google maps and reviews to try and find a place.
Where
The places he is looking for would be about 3-4 hours drive from home.
Opportunities/Ideas
If there was a way to develop campsite maps and explain details of amenities either with photos, descriptions or review, this could assist to making decisions on where to go camping. If users can contribute to the app in a way that will help other families make decisions, this could make the app appealing.
Card Sorting
Wireframing
Design Elements
The image I chose to pick colours from looked synonymous for a typical family campsite to me.
I'm looking to aim towards a playful family friendly feel.
As such I want to use bright colours to keep it fresh, light and approachable for all ages.
I chose the orange from the tent as my accent colour then went for split complementary colours based off the accent colour.
The green to be the Primary tones to represent the trees. Then the Blue/Teal as Secondary tones for the skies. I have a fourth beige/green tone taken from a Square Colour Harmony, which I may use as an alternative for white.
Inspiration
Prototype
Click here to test prototype
Conclusion
Despite multiple apps that are currently available, most users from surveys conducted mainly used Google and websites.
Camping is pretty broad and due to the nature of the activity it can be quite basic as such details of the sites can be hard to come by.
What I took away from my research is that campers were mainly looking for features such as amenities and site maps. As such these were two features I wanted to bring out more in isolation compare to other sites.
With greater resources and the benefit of more time, I would have also liked to make the aesthetics of my CAMPR app to have a more family-friendly feel with the use of custom illustrations and playful/abstract colours and shapes.