The video concept was to be quirky and fun but to also deliver a message that Cracka wines are there to deliver the best wines for Christmas.

Shot with Australian TV personality, Kate Peck, as the anchor for this campaign, this was aimed to target a broader, younger (above drinking age obvs.) demographic and attempt to break the stigmatism of wine being a pretentious grumpy old man’s thing.

The campaign was pushed through YouTube advertising, social media and edm’s.