Cracka wines wanted to create a final product push toward Christmas with some specially selected wines.
I proposed the idea to try and do something a little different to what had normally been done. My aim was for a contemporary minimal feel with fashion type edge.
With the mystery bottles, I was also inspired by what Ruinart we’re doing around the same time, with a tounge-in-cheek retro glam-type look with the softer focus and star filter. The smaller depth of field allowed for the inclusion bokeh lights to try and add extra mystique.
Images were used for edm’s and social.