With Halloween approaching, Cracka Wines wanted to play with the theme for the appropriately labeled wine, Take it to the Grave.

Cracka had a special offer on these product and the supplier had props for us to play with. Make-up and styling was done by a talented in-house staff. Taking inspiration from the wine label to take it towards the “Day of the Dead” theme, we all had fun to creating this mini-campaign.

Images used for social media and edm.