I was contacted to photograph a lifestyle and product range for the Australian launch of Old Angler e-comm store.

Originally from Italy with online store worldwide, most of their images were from Europe. As such, they wanted new original images that represented more towards Australian life to make it more relatable. For me, the natural light in Australia is typically different to Europe, and also our outdoor landscape and harbour life is something that depicts our local lifestyle.

I really enjoyed this as it was a shoot out of the normal for me, but I relished on the challenge tapping into my product and travel photography experience to try and bring this to life.

Images were pushed through social and the website.